Spirituality bestowing self-transcendence amid COVID-19 through slow fashion

We proposed and tested a conceptual model exploring how (i) COVID-stress evokes spirituality;(ii) COVID-stress and spirituality engender positive attitude toward the different dimensions of slow fashion (i.e. equity, authenticity, functionality, localism, and exclusivity) as a symbol of self-transcendence and (iii) spirituality mediates the relationships between COVID-stress and the different dimensions of slow fashion. We conducted an online survey in Amazon Mechanical Turk (n = 317) and analyzed the data through structural equation modeling. (i) COVID-stress positively influences spirituality;(ii) both COVID-stress and spirituality positively influence attitude toward slow fashion in terms of equity, authenticity, localism, and exclusivity;(iii) spirituality mediates the relationships between COVID-stress and all the dimensions of slow fashion except for functionality. Due to the fast-changing situations amid the pandemic and the uneven severity of the pandemic globally, a cross-sectional study may have limited the scope for capturing nuances of retail consumer behavior. In summary, we suggest that the consumption of slow fashion apparel as a symbol of self-transcendence may help consumers cope with COVID-stress in the hope of building spiritual ties with a higher power through the process of ethical consumption amid the pandemic. © 2023 Korean Scholars of Marketing Science.

Investigating Consumers' Personal Values that Triggers Luxury Fashion Purchase Intentions: With a Moderating Role of Consumer's Demographics

Consumer purchase intention towards luxury brands is influenced by various factors, both internal and external. The purpose of this study is to examine the values that drive consumers to purchase luxury brands during COVID-19. The study seeks to achieve four main objectives by examining four universal values, namely openness to change, conservation, self-enhancement, and self-transcendence, and their impact on purchase intention. We collected primary data from upper-middle-class youth and young adults through a questionnaire. Previous research shows that aspirational youth, including GenZ and millennials, are the primary consumers of luxury brands today.To analyze the data, we used Statistical Package for Social Sciences (SPSS) – version 25 and Analysis of Moment Structure (AMOS) – version 23. The results demonstrate that self-direction, stimulation, hedonism, achievement, conformity restraint, universalism, benevolence, and preservation have significant relationships with purchase intention. However, no significant relationship was observed between power attainment, security, and purchase intention.

Clearing the Pathways to Self-Transcendence.

"Self-transcendence" is proposed as a way in which individuals might find relief and support in the context of COVID-19, as well as other times of uncertainty. However, the authors propose that the multiple definitions of self-transcendence within existing literature lean towards the complex, sometimes obscure, and imprecisely spiritual. A concern is that this creates a circumstance, where the possibility of supporting self-transcendence in a wider population will become excluding in this complexity. In this paper, we have undertaken a critical summary review focused primarily on historical foundations of the concept of self-transcendence, and key theoretical approaches in which self-transcendence and self-transcendent experiences are discussed with the motive of finding a clarity to understanding self-transcendence and the pathways towards it. We argue that this much-needed clarity in our understanding of self-transcendence may serve as an inclusive and democratized resource in which to support well-being and resilience in the context of COVID and beyond.

Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-19

Purpose: The COVID-19 pandemic has dramatically disrupted everyday life, leading to a cascade of negative emotional responses such as death anxiety. Against this backdrop, the purpose of this paper is to focus on the buffering effect of brand attachment on death anxiety by exploring the roles of brand concepts and brand positioning on psychological compensation for security. Design/methodology/approach: This multi-method paper features four studies and shows how brands can offer emotional support under high-risk circumstances. Findings: Study 1 includes two surveys which offer preliminary evidence that death anxiety can enhance consumers' brand attachment. Study 2 reveals a causal effect wherein consumers experiencing death anxiety are more likely to attach to brands with a self-transcendence (vs self-enhancement) concept. Study 3 examines the mediating role of need for security in the relationship between death anxiety and attachment to brands with a self-transcendence concept. Further, Study 4 indicates the moderating role of brand positioning: self-transcendence brands adopting local (vs global) positioning strategies are more likely to satisfy consumers' need for security, thereby leading to strong brand attachment. Originality/value: The findings of this paper contribute to the brand attachment literature and to the global branding literature regarding consumers' emotional responses in the context of COVID-19. This paper innovatively frames brand concepts and brand positioning and provides actionable guidelines to help brands satisfy consumers' needs amid a worldwide crisis. © 2022, Emerald Publishing Limited.

From Mental Health Crisis to Existential Human Suffering: The Role of Self-Transcendence in Contemporary Mindfulness

Our paper addresses the so-called college mental health crisis and the adoption of the strategy of mindfulness-based interventions. We offer a critique of their underlying medical–therapeutic paradigm by engaging the notion of self-transcendence in Viktor Frankl’s Existential Analysis and Buddhism in dialogue. We argue that the current mindfulness movement has decontextualized and appropriated mindfulness from its Buddhist foundations in favor of a model that offers objectively verifiable biophysical and mental benefits. Self-transcendence, whether from the perspective of Buddhism or Frankl’s work, offers what we feel is an existentially viable path forward for college students, in lieu of the current paradigm promoted by those advocating use of these mindfulness-based interventions. We conclude by considering Existential and Buddhist notions of self-transcendence in dialogue, suggesting they offer an educational practice worthy of implementation.

Interconnectedness Is Associated with a Greater Sense of Civic Duty and Collective Action Participation through Transcendental Awareness and Compassion during COVID-19.

The COVID-19 pandemic has a unprecedented impact on the way individuals make sense of the interconnected nature of themselves in relation to the world. This study investigated the mediating role of transcendental awareness and compassion in the association of interconnectedness with a sense of civic duty and collective action participation during COVID-19 using a longitudinal design. A total of 336 young adult participants were recruited at baseline and were asked to complete measures of interconnectedness, transcendental awareness, compassion, civic duty, and collective action participation at three time points over a 6-month period. Path analysis was used to test the hypothesized mediation model. The results showed that compassion fully mediated the positive association between interconnectedness and collective action participation and partially mediated the positive association between interconnectedness and civic duty. Transcendental awareness also partially mediated the positive association between interconnectedness and civic duty but not collective action participation. This study highlighted the potential of interconnectedness in promoting civic duty and engagement in collective action through transcendental awareness and compassion during the COVID-19 pandemic.

Activating Self-Transcendence Values to Promote Prosocial Behaviors among Adolescents during the COVID-19 Pandemic: The Moderating Role of Positive Orientation.

The COVID-19 pandemic has severely affected people's health, daily routine, and behaviors. Its effects have been most pronounced for the youngest and oldest generations. Their daily lives have completely changed throughout the pandemic. Self-transcendence values and positive orientation could facilitate optimal adjustment to this situation by promoting prosociality. The present study aimed to discover if applying a new, web-based intervention could activate self-transcendence values in a group of Italian adolescents, fostering COVID-19 prosocial behaviors while also considering the role of positive orientation. The study adopted a longitudinal, web-based, and quasi-experimental design. One hundred and forty adolescents between 15 and 19 years of age were involved in the study two times (T1-T2). Participants were assigned to an intervention or control group. All participants completed the self-transcendence subscale extracted from the 21-item Portrait Values Questionnaire, the Positive Orientation Scale, and the COVID-19 Prosocial Experiences Scale. The results showed that adolescents' self-transcendence values and positive orientation were positively associated with COVID-19 prosociality. However, the relationship between self-transcendence values and COVID-19 prosocial behaviors was significantly more robust in the intervention group. Finally, a three-way interaction (self-transcendence*group*positive orientation) emerged as significant. For the intervention group, the effect of self-transcendence values on COVID-19 prosocial behaviors was significant only for adolescents who reported a strong positive orientation. Limitations of the study, future research developments, and practical implications are discussed.

Nurses as the leading fighters during the COVID-19 pandemic: Self-transcendence.

BACKGROUND: The Covid 19 pandemic has led to and continues to pose challenges for healthcare systems globally, especially in intensive care units. This research was conducted to examine the self-transcendence of the leading fighters, intensive care nurses, during the Covid 19 pandemic. METHODS: The descriptive phenomenological research method was used in the study. The research was carried out between June and December 2020 with the nurses who care for Covid 19 patients in the Covid 19 intensive care service in different provinces of Turkey. The research was completed with 25 participants. A semi-structured interview form prepared based on the Theory of Self-Transcendence (vulnerability, self-transcendence, and well-being) and based on the literature was used to collect data. ETHICAL CONSIDERATIONS: Ethical requirements were respected in every phase of the research process. Results: The nurses in the study were found to experience vulnerability due to "administrative loneliness," "inability to give care," "fear of being a source of infection," and "loneliness of patients." CONCLUSIONS: It has been found that "improvement in nursing roles and skills," "being proud for oneself and the team," "understanding the value of life," and "feeling like a superhero due to the responsibilities shouldered during the pandemic" support nurses' self-transcendence, which contributes to physical and mental well-being.

Personal experience with Covid-19 is associated with increased environmental concern and pro-environmental behavioral intentions.

Climate change attributable to human activities has created a global threat to humanity and the natural world. However, there is a tendency for people to view climate change as a threat primarily affecting those in far-away places and there is reluctance to engage in pro-environmental action, which is often costly. It is therefore crucial to understand the factors that shape willingness to engage in pro-environmental behavior. Existing research suggests that personal experience with the consequences of climate change may increase pro-environmental action, however it is unknown whether personal experiences in other non-environmental domains may have similar effects. The circumstances of the Covid-19 pandemic allowed us to conduct a quasi-natural experiment to examine the effects of personal experience with a different global threat, namely Covid-19, on environmental responses. Across two studies conducted among UK and US participants, we found that personal experience of Covid-19 was associated with pro-environmental behavioral intentions, and that this relationship was mediated by increased environmental concern. We found that personal experience with Covid-19 was associated with stronger self-transcendence values of universalism and benevolence, which played a further mediating role between personal experience with the virus and environmental concern. These findings suggest that personal experience with at least some global threats, even when not directly related to climate change, may increase concern for distant others and also sensitize people to environmental issues and motivate pro-environmental action.

Self-Transcendence as a Buffer Against COVID-19 Suffering: The Development and Validation of the Self-Transcendence Measure-B.

The age of COVID-19 calls for a different approach toward global well-being and flourishing through the transcendence suffering as advocated by existential positive psychology. In the present study, we primarily explained what self-transcendence is and why it represents the most promising path for human beings to flourish through the transformation of suffering in a difficult and uncertain world. After reviewing the literature on self-transcendence experiences, we concluded that the model of self-transcendence presented by Frankl is able to integrate both of the characteristics associated with self-transcendence. Afterward, we discussed how the self-transcendence paradigm proposed by Wong, an extension of the model by Frankl, may help awaken our innate capacity for connections with the true self, with others, and with God or something larger than oneself. We presented self-transcendence as a less-traveled but more promising route to achieve personal growth and mental health in troubled times. Finally, we presented the history of the development and psychometrics of the Self-Transcendence Measure-Brief (STM-B) and reported the empirical evidence that self-transcendence served as a buffer against COVID-19 suffering. The presented data in the current study suggested that the best way to overcome pandemic suffering and mental health crises is to cultivate self-transcendence.

Work as Meaningful and Menacing Phenomenon for South African Middle Managers During the COVID-19 Pandemic: The Role of Self-Transcendence in Cultivating Meaning and Wellbeing.

Self-transcendence has become and remains an important research theme. Little is known about the role of self-transcendence in cultivating meaningful work and its impact on the wellbeing of middle managers in the face of adversity, such as the COVID-19 pandemic. The aim of this qualitative hermeneutic phenomenological study was to explore the impact of the COVID-19 pandemic on the meaning middle managers attach to their work by investigating the role of self-transcendence in cultivating meaning and wellbeing in a cohort of seven South African middle managers employed in cross-boundary service industry settings. Data were collected through unstructured narratives. Findings confirm that self-transcendence serves as a coping mechanism during adversity and that it facilitates the re-negotiation of meaning, resulting in three potential shifts: the shift from a blame orientation to a work orientation, the shift from reflection to reflexivity and the shift from self-consciousness to other-consciousness. The findings also highlight how self-transcendence enables the exploration of the adaptive benefits of anxiety. The findings contribute new insights into the construct of self-transcendence and extend research on existential positive psychology. It is suggested that organizations invest in reflexive practices as a tool to promote deep learning and connectivity by exploring dialectical processes through reflexive work.

Optimal Sense-Making and Resilience in Times of Pandemic: Integrating Rationality and Meaning in Psychotherapy.

The global COVID-19 pandemic has triggered a wide variety of psychological crises worldwide. In order to respond rapidly and efficiently to the complex challenges, mental health professionals are required to adopt a multidimensional and integrative view. Rational Emotive Behavior Therapy (REBT) founded by Albert Ellis promotes rationality and self-acceptance. Logotherapy, pioneered by Viktor Frankl potentiates meaning and resilience. Both approaches are complementary and mutually enriching. The goal of this paper is to propose an integrative model of "optimal sense-making," a concept that combines both rationality and meaning, as well as the role of self-transcendence and healthy negative emotions. The model offers a theoretical and clinical foundation for efficient and effective psychological intervention plans for those affected by the pandemic. Along with theoretical background, illustrating case studies are presented to support potential application of the integrative model to affected individuals as well as the work of first-line health professionals during these times of pandemic. Implications are considered for utilizing theoretical and applied insights from the model to cultivate resilience in face of adversity and suffering.

Personal Growth and Well-Being in the Time of COVID: An Exploratory Mixed-Methods Analysis.

The physical distancing measures necessitated by COVID-19 have resulted in a severe withdrawal from the patterns of daily life, necessitating significantly reduced contact with other people. To many, such withdrawal can be a major cause of distress. But, to some, this sort of withdrawal is an integral part of growth, a pathway to a more enriching life. The present study uses a sequential explanatory QUAN-qual design to investigate whether people who felt that their lives had changed for the better after being forced to engage in physical distancing, what factors predicted such well-being, and how they spent their time to generate this sense of well-being. We invited 614 participants who reported closely following physical distancing recommendations to complete a survey exploring this topic. Our analyses, after controlling for all other variables in the regression model, found a greater positive association between presence of meaning in life, coping style, and self-transcendent wisdom and residualized current well-being accounting for retrospective assessments of well-being prior to physical distancing. An extreme-case content analysis of participants' personal projects found that participants with low self-transcendent wisdom reported more survival-oriented projects (e.g., acquiring groceries or engaging in distracting entertainments), while participants reporting high self-transcendent wisdom reported more projects involving deepening interactions with other people, especially family. Our findings suggest a more nuanced pathway from adversity to a deeper sense of well-being by showing the importance of not merely coping with adversity, but truly transcending it.

The Benefits of Self-Transcendence: Examining the Role of Values on Mental Health Among Adolescents Across Regions in China.

As one of the foundations of existential positive psychology, self-transcendence can bring positive intrapersonal and interpersonal outcomes, especially in the COVID-19 era in which people are suffering huge mental stress. Based on Schwartz's theory of human basic values, the current study combines variable-centered and person-centered approaches to examine the relationships between adolescents' values and mental health across two regions in China. The results generally showed that (1) both self-enhancement and conservation values were positively correlated with depression and loneliness, while both self-transcendence and openness to change values negatively correlated with depression and loneliness. The results also showed that (2) there were four value clusters (i.e., self-focus, other-focus, anxiety-free, undifferentiated), and, compared to adolescents in the self-focus and undifferentiated values cluster, all adolescents in the anxiety-free values cluster reported lower depression and loneliness, while all adolescents in the other-focus values cluster reported higher depression and loneliness. The differences between the two regional groups only emerged in depression. Specifically, adolescents in Shanghai have higher levels of depression than adolescents in Qingdao. This study provides some evidence for the new science of self-transcendence among adolescents and also sheds light on how we may improve the level of mental health during the COVID-19 era.